Live Tinted is an inclusive beauty brand redefining multicultural beauty and building a deeply engaged, community-first audience. The brand sits at the intersection of culture, identity, and high-performance products.

As Senior Manager, Social Media (Feb 2026 – Present), I lead social strategy across all platforms, defining content architecture, platform roles, and KPIs while overseeing end-to-end campaigns across launches, brand moments, and always-on content. I manage social workflows and cross-functional collaboration across brand, PR, paid, and creator teams to deliver integrated campaigns that drive engagement, community growth, and measurable business impact. I present campaign performance insights and platform recommendations to senior leadership while building scalable content systems that strengthen the brand’s social ecosystem across organic and paid channels.

Previously, as Social Media Manager (Aug 2024 – Feb 2026), I led organic social strategy, driving +28,000% engagement growth across TikTok and Instagram through platform-native storytelling, real-time content, and culturally relevant campaigns tied to launches and trending moments. I translated audience insights into repeatable content formats that increased reach, engagement, and brand affinity while helping establish social as a key driver of brand visibility and community growth.

Love + Ethos is a purpose-driven nonprofit creating supportive spaces and opportunities for women navigating motherhood while facing systemic, economic, and social challenges. Rooted in the belief that every woman deserves to define her own future, the organization blends community, storytelling, and access to drive meaningful, long-term impact.

As the Business Development Manager (Jan 2023 – June 2024), I helped build this nonprofit from the ground up, leading brand strategy, voice, and digital presence across social, email, web, and events. I created cohesive, purpose-driven storytelling and partnered cross-functionally to launch initiatives that drove community growth and engagement.

Kylie Cosmetics is a globally recognized beauty brand known for its culture-defining launches and social-first marketing approach. The brand has consistently set the standard for how beauty shows up online.

As Executive Assistant to Kylie Jenner (June 2021 – Oct 2022), I operated at the center of a fast-paced, high-visibility brand, supporting the execution of global, social-first product launches and major cultural moments. I coordinated across creative, content, and marketing teams to ensure seamless delivery, gaining a deep understanding of how strategy, storytelling, and timing come together to drive impact at scale.

Prior, as Personal Assistant to Kylie Jenner (Jan 2020 – June 2021), I supported day-to-day operations in a dynamic, high-demand environment, building the foundation for how I navigate speed, discretion, and detail. Through close proximity to the brand, I developed an early understanding of content workflows, campaign execution, and the level of precision required to operate at scale.

Prior as a Marketing Intern (June 2019 – Jan 2020), I created social-first content for launches and evergreen storytelling while conducting trend and competitive analysis to inform strategy and identify opportunities for the brand.

I earned a B.S. in Marketing from the University of Minnesota Duluth, graduating Magna Cum Laude with a cumulative GPA of 3.7. During my time there, I was a member of the varsity women’s tennis team, an active volunteer, and involved in the Women in Business club.